Hungarian telecommunications company Magyar Telekom has signed a letter of intent with the organising committee of the International Aquatics Federation’s (Fina) 2017 World Championships, outlining a deal to become a sponsor of the event.
The two parties have provisionally agreed a two-year deal, which will cover the remainder of 2016 and 2017. Magyar Telekom will be the main sponsor of the event, which will take place in the Hungarian capital of Budapest from July 14-30 next year.
The agreement also incorporates the World Masters Championships, an event for competitors aged 25 and over.
Miklós Seszták, chairman of the event’s organising committee, said: “I wish that the audience, the nation see the event as their own, which is also extremely important from the point of view of our (Budapest’s) nomination for the 2024 Olympic Games. The mission of Telekom as the first national main sponsor is of paramount importance because, as a leading telecommunications company, they will spread the reputation of Budapest and Hungary throughout the world. In 2017 billions of people will hear about the successes of our sportsmen, will see the work of our engineers and architects, and the modern Hungarian sports facilities.”
Budapest was only confirmed as the new host of the 17th World Championships and World Masters Championships in March 2015. The Hungarian capital replaced Guadalajara as host after the Mexican city withdrew amid funding concerns. Hungary’s capital was previously scheduled to stage the 2021 events.