Sailing
France’s SailGP team adds ICM.com, ALL as new sponsors
France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
Australia’s SailGP team adds SKYY Vodka as new sponsor
The Australia SailGP team has signed up Campari Australia’s SKYY Vodka brand as a new sponsor in a multi-season deal.
America’s Cup organisers revamp sponsorship structure for 37th edition
The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
SailGP tackles ocean plastic with The Hidden Sea deal
Global sailing championship SailGP has agreed an eight-year sponsorship deal with Australian wine brand The Hidden Sea
T-Mobile adds title sponsorship of Chicago event to SailGP deal
SailGP has expanded its association with telco T-Mobile to include title sponsorship rights to its inaugural Chicago Grand Prix
In Crazy We Believe – Toyota & Team New Zealand
Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.
Mubadala named title sponsor of SailGP Season 2 Grand Final
Mubadala Investment Company, the Abu Dhabi sovereign wealth fund, has been named the title partner of Sail GP's Season 2 Grand Final in San Francisco, California, on March 26-27
Sportfive’s golf division to lead Stars+Stripes sponsorship sales
The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
GAC Pindar renews with World Sailing, adds support to Paralympics reinstatement
World Sailing has renewed its sponsorship deal with GAC Pindar, the marine leisure, sports and entertainment division of shipping and logistics specialists GAC UK
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.
KPMG Australia to sponsor SailGP in Sydney
SailGP has announced professional services firm KPMG Australia as the new presenting partner of its race in the region
Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability
SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
SailGP adds Maui Jim Sunglasses as supplier
The SailGP global racing league has announced a sponsorship deal with eyewear manufacturer Maui Jim Sunglasses.
The US-based company was today (Friday) named as the series’ ‘Official Eyewear Supplier’.
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The Ocean Race makes ‘decade-long commitment’ with Ulysse Nardin
Global multi-stage sailing event The Ocean Race has secured an agreement with Swiss watch manufacturer Ulysse Nardin.
The company joins the Official Partner tier of The Ocean Race’s sponsorship portfolio.
GoPro gets on board with SailGP collaboration
Action cameras brand GoPro has signed a value-in-kind agreement with SailGP, designating the brand as the official on-board action camera provider for season two of the high-speed, grand prix sailing series
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience