![Grant Dalton, chief executive of Emirates Team New Zealand lifts the America's Cup trophy in June 26, 2017 in Hamilton, Bermuda. (Photo by Ezra Shaw/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/10/GettyImages-801438074.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
The organisers of the 2024 America’s Cup intend to revamp the sponsorships structure for the 37th edition of the sailing series, leaving former event naming and presenting sponsor Prada out in the cold.
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