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HSBC lined up for Six Nations title sponsorship – report

HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian.

The UK newspaper said HSBC is set to strike a deal after last year seeking to combine the Six Nations with title sponsorship of the British & Irish Lions’ 2017 tour of New Zealand.

HSBC previously sponsored the 2009 and 2013 Lions tours but was replaced by savings company Standard Life for last year’s tour.

NatWest, a subsidiary of RBS, landed title sponsorship of the 2018 Six Nations in a one-year deal after an about-turn from tournament organisers.

Six Nations Rugby ended its long-term partnership with RBS after the 2017 tournament in the belief it could secure £100m (€112.9m/$129.6m) for the rights over a six-year period.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.