Rugby
Ricoh: Client engagement key to B2B marketing strategy
Japanese technology company Ricoh operates a wide ranging sponsorship portfolio focusing on B2B client experiences and engaging with its target demographic of customers.
Vitality: Key partnerships promote healthy living mantra
UK-based health and life insurance company Vitality is using sport sponsorship to promote healthy lifestyles, and reward loyal customers, Nick Read, Vitality director, told Sports Sponsorship Insider.
Fujitsu: Brand awareness on a global scale
Japanese IT company Fujitsu is looking for global brand awareness from its sponsorship of the 2015 Rugby World Cup, but is unlikely to extend its sponsorship activity to a national deal in the UK.
Canterbury renews RFU deal for England national team
The Rugby Football Union, the governing body that oversees the England national rugby union team, has renewed a partnership with sportswear company Canterbury.