Rugby
Land Rover builds World Rugby ties with fresh deal
Eir Sport steps up Pro14 backing with sponsorship deal
Connacht banks new shirt sponsor
World Rugby engages Turnstile for sponsorship initiative
Gillette gets consumer buy-in from Lions Tour promotions
Scarlets point to merits of novel shirt sponsorship model
HSBC extends backing of rugby sevens
Ulster Rugby extends with kit partner
Irish Pro14 rugby union club Ulster has signed a long-term extension to its kit partnership with sportswear company Kukri.
Worcester Warriors reveal VX3 as new kit partner
English Premiership rugby union team Worcester Warriors has agreed a long-term deal for sportswear company VX3 to become its new official kit partner.
Cardiff Blues and Macron seal kit agreement
The Cardiff Blues Welsh Pro 14 rugby union club has entered into a partnership with Italian sportswear manufacturer Macron.
Six Nations rugby union report, 2018
Leinster signs up Energia as Donnybrook naming-rights partner
Irish Pro14 rugby union club Leinster has agreed a long-term deal for national electricity and gas supplier Energia to take on naming rights to Donnybrook Stadium.
Toppan to support 2019 Rugby World Cup
Japanese print company Toppan Printing has agreed to become an official supplier of the 2019 Rugby World Cup, which will take place in the Asian country.
Yenda signs as official beer of Rugby Australia, Super Rugby
Australian Beer Company has agreed a deal for its Yenda beer brand to become a partner of Rugby Australia, the country’s governing body for rugby union, as well as the Super Rugby southern hemisphere club competition.
King Power teams up with wheelchair rugby showpiece
Thai travel retail group King Power has agreed a deal to become the title sponsor of the inaugural Wheelchair Rugby Quad Nations tournament.
Super Rugby’s Lions sign kit sponsorship deal
South African online sportsbook World Sports Betting has secured a partnership with domestic Super Rugby team the Lions, through which it will become a kit sponsor of the rugby union club.
Aviva: NR deal focused on engagement outside the stadium
UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Betfred expands sponsorship of English rugby league
UK bookmaker Betfred has struck a deal with England’s Rugby Football League to become the new title sponsor of the Championship and League 1 club competitions.