Rugby Union
Montpellier renews Le Coq Sportif kit deal
Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.
World Rugby’s Land Rover deal expanded to women’s RWC
World Rugby has expanded its contract with Land Rover to include sponsorship of the forthcoming women’s Rugby World Cup.
NZR-SAP deal aims to create ‘most technologically-advanced rugby union’
New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Ben Slack leaves Tennis Australia for commercial role at World Rugby
Sports marketing executive Ben Slack has joined World Rugby as the general manager of commercial after almost 10 years with Tennis Australia
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.
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Casino Brands signs with FFR, as IHG strikes EPCR deal
Food distribution group Casino Brands has signed as an Official Partner of the French Rugby Federation (FFR) in a three-year sponsorship until 2024.
Data Snapshot: Six Nations Rugby 2021-22
The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Castore furthers rugby presence with Scarlets deal
Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets
Koesio latest addition to RWC Official Supporters group
The organisers of the 2023 Rugby World Cup in France have added numerical services specialist Koesio to the group of Official Supporters
RWC2023 adds to Official Supporter tier with PPA Business School
The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.
Italian Rugby Federation secures extended front-of-shirt deal with Bitpanda
The Italian Rugby Federation (FIR) has extended and expanded its main shirt sponsorship agreement with digital investment platform Bitpanda
Papa John’s targets local rugby communities via WRU and SRU sponsorship
Pizza chain Papa John’s has made community the focus of its Welsh and Scottish Rugby Union sponsorships, replicating the model of its deals in UK football.
Alt Blacks – Steinlager & New Zealand Rugby
In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.
Super Rugby Pacific club Moana Pasifika signs up Digicel as sleeve sponsor
Super Rugby Pacific club Moana Pasifika has signed up digital services provider Digicel Pacific as the team’s sleeve sponsor for the 2022 season.
Capgemini strengthens World Rugby ties with wide-ranging women’s deal
Capgemini, the French multinational information technology services and consulting group, has invested in more World Rugby sponsorship inventory by signing a wide-ranging deal focused on the women’s g…
Allianz extends naming rights to redeveloped Sydney Football Stadium
Insurance firm Allianz will retain naming rights to the Sydney Football Stadium when the venue reopens later this year following a A$828m ($613.9m/€556.7m) redevelopment, the company has announced.
Hurricanes strike Moodagent sponsorship deal
Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Famous Grouse builds on Premiership Rugby deal with ITV broadcast sponsorship
Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport