Rugby Union
Socios continues investment spree with signings of Stade Français and The Sharks
Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Chemist Warehouse joins sponsor roster for women’s Rugby World Cup
Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…
FFR adds support for women’s team in expanded Renault agreement
The French Rugby Federation (FFR) has expanded its sponsorship agreement with automotive manufacturer Renault to include its Mobilize brand
Emirates extends long-term World Rugby backing ahead of France 2023 RWC
Dubai-based airline Emirates has renewed its sponsorship deal with World Rugby, through which it serves as a worldwide partner of the men’s Rugby World Cup.
Data Snapshot: Australia 2022
Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Rugby Australia receives backing from Stan and sponsor amid Super Rugby clash
Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Castle Lite joins Rugby World Cup Sevens global partner roster
South African beer brand Castle Lite has signed as an official global partner of this year’s Rugby World Cup Sevens in Cape Town – World Rugby’s quadrennial international sevens showcase.
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Sportfive appointed to long-term commercial role at Stade Français
The Sportfive agency has been appointed to an exclusive commercial role with Stade Français of French rugby union’s Top 14.
Land Rover renewal ramped up investment in Rugby Australia
Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.
French federation adds pasta brand Lustucru as official supplier
French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
Harlequins latest addition to Castore rugby portfolio
Harlequins has become the latest rugby union club to sign a kit supply agreement with Castore
SA Rugby adds Toyota as new sponsor ahead of Wales series
SA Rugby, the governing body of rugby union in South Africa, has agreed a three-year sponsorship deal with automotive company Toyota South Africa Motors (TSAM)
Canon latest World Rugby sponsor to commit to women’s World Cup
World Rugby has extended and expanded its sponsorship agreement with global imaging technology specialist Canon
HFC Bank acquires naming rights to Fiji’s national stadium
The Fiji Sports Council has signed HFC Bank as the new naming rights sponsor of the country’s national stadium.
LNR deal marks Alain Afflelou’s rugby return
France’s Ligue Nationale de Rugby (LNR) has signed optician brand Alain Afflelou as a sponsor of its flagship Top 14 league.
Aramis Rugby named latest supporter of RWC2023
The organising committee for the 2023 Rugby World Cup (RWC2023) in France has signed up equipment manufacturer Aramis Rugby as an official supporter of the event
Montpellier renews Le Coq Sportif kit deal
Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.
World Rugby’s Land Rover deal expanded to women’s RWC
World Rugby has expanded its contract with Land Rover to include sponsorship of the forthcoming women’s Rugby World Cup.