Rugby Union
Taranaki Rugby banks TSB shirt sponsorship
TSB Bank has agreed a kit sponsorship deal with New Zealand’s national provincial rugby union champion Taranaki Rugby.
Connacht set for smooth running with Pirtek
Irish Pro12 rugby union team Connacht has sealed a kit sponsorship deal with fluid transfer solutions company Pirtek.
Canterbury takes on Bath in anniversary year
Sportswear manufacturer Canterbury has agreed a deal to become the new kit supplier to English Premiership rugby union team Bath.
Astellas Pharma signs up for latest US rugby showcase
US pharmaceutical company Astellas Pharma has signed on as the title sponsor of the rugby union Test match between the United States and Australia on September 5.
SARU scrums down with Rhino
Rugby equipment manufacturer Rhino has agreed a partnership with the South African Rugby Union.
Under Armour breaks into Premiership with Wasps deal
US sportswear company Under Armour has signed its first partnership with an English Premiership rugby union club after agreeing a multi-year deal with Wasps.
Aer Lingus lands IRFU deal
Irish airline Aer Lingus has entered into a partnership with the Irish Rugby Football Union.
BT ‘supercharges’ Scottish Rugby with £7m annual spend
UK-based telecommunications company BT will sponsor the Scottish Rugby Union (SRU), the governing body for the sport in Scotland, for three years, from 2015 to 2018, as shirt sponsor of the Scotland national rugby union team under a deal signed this month.
Rugby Canada strikes gold with new sponsor
Vancouver-headquartered gold producer Goldcorp has struck a deal with the Rugby Canada governing body to become an official sponsor of the country’s national women's 15s and sevens teams.
Rhino Rugby: Consolidation of market leader status
Equipment and sportswear supplier Rhino Rugby is using sports sponsorships to build brand awareness and consolidate its position as a market leader in the supply of rugby equipment.
BT secures exposure on Scotland national rugby team’s shirts
UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.
BMW revs up Australian Rugby Union partnership
German automotive giant BMW has entered into a new partnership with the Australian Rugby Union.
Gloucester Rugby brings in XBlades as new kit partner
Rugby footwear and apparel company XBlades has struck a deal to become the new official kit partner of English Premiership rugby union club Gloucester.
Rhino Rugby extends with Pro 12
Rugby equipment and sportswear supplier Rhino Rugby has opted to extend its sponsorship of the Pro 12 European rugby union club tournament.
Singha Beer pays six figures for Premiership Rugby rights
Thailand-based premium beer brand Singha Beer signed a three-year Official Partner deal, from 2015 to 2017, with the Premiership Rugby, the top-tier league for English rugby union clubs.
Mitsubishi revs up Gloucester Rugby expansion
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has expanded its existing partnership with English Premier rugby union team Gloucester.
Top 14’s Grenoble extends with main sponsor and kit partner
French Top 14 top-tier rugby union club Grenoble has extended deals with Italian sportswear company Kappa and IT consulting firm Sogeti.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.