Rugby Union
Bidvest Foodservice strengthens ties with Newcastle Rugby
Bidvest Foodservice, a subsidiary of international investment holding company Bidvest, will partner both English Premiership rugby union outfit Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league, for the 2015-16 season.
FMG secures long-term naming rights at Waikato Stadium
New Zealand rural insurer FMG has reached an agreement to become the naming rights sponsor of Hamilton’s Waikato Stadium.
HSBC ramps up Sevens spend ahead of Rio 2016
Financial services company HSBC has renewed as title sponsor of the rugby union World Rugby Sevens Series, under an annual fee increase of at least 100 per cent on its previous five-year commitment.
Kooga bolsters rugby presence with Leicester Tigers deal
English Premiership rugby union team Leicester Tigers has sealed a long-term kit deal with sportswear manufacturer Kooga.
Vodafone set to oust Three as IRFU’s main sponsor – report
Telecommunications company Vodafone is set to replace rival Three as the main sponsor of the Irish Rugby Football Union, according to The Herald.
Ulster Rugby connects with BT extension
UK telecommunications company BT has opted to extend its partnership with Irish Pro12 rugby union team Ulster Rugby.
All Blacks stay on board with Air New Zealand
Air New Zealand has renewed its sponsorship deal with the country’s iconic All Blacks rugby union national team.
Orange dominates French rugby with Top 14 renewal
French mobile phone operator Orange has renewed its main partner deal with Top 14, French club rugby’s premier league, for four years from 2015-16 to 2018-19.
Rugby World Cup toasts spirits partner
Scotland-based spirits and drinks company William Grant & Sons has agreed to become an official provider of the 2015 Rugby World Cup.
HSBC expands commitment to revamped World Rugby Sevens Series
Global banking group HSBC has extended its title sponsorship of the World Rugby Sevens Series national team rugby union competition.
Duracell to power Rugby World Cup
Duracell has been unveiled by World Rugby, the global governing body of rugby union, as the official battery provider for the 2015 Rugby World Cup in England.
LNR renews partnerships for Top 14
The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has renewed partnership deals with Orange, Land Rover and Gedimat for the top domestic division.
Deloitte teams up with USA Rugby ahead of Rio 2016
Multinational professional services firm Deloitte has become an official sponsor of the USA Rugby national governing body.
Taylors Wines scores with Australian rugby partnership
South Australian winery Taylors Wines has reached an agreement to become an official partner of Australia’s national rugby union team.
Rugby World Cup commercial roster freshened up with new signing
World Rugby has signed Unilever’s leading male skincare brand, Dove Men+Care, as the official male grooming supplier of its 2015 World Cup national team tournament.
Under Armour boosts Wasps’ sponsorship turnaround
English Premiership rugby club Wasps, this month, signed a technical wear deal with sporting goods brand Under Armour as the club continues to turn around its commercial fortunes.
Taranaki Rugby banks TSB shirt sponsorship
TSB Bank has agreed a kit sponsorship deal with New Zealand’s national provincial rugby union champion Taranaki Rugby.
Connacht set for smooth running with Pirtek
Irish Pro12 rugby union team Connacht has sealed a kit sponsorship deal with fluid transfer solutions company Pirtek.