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Mitsubishi revs up Gloucester Rugby expansion

Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has expanded its existing partnership with English Premier rugby union team Gloucester.

The new deal will run for three years, from 2015-16 until 2017-18.

Under the agreement, Mitsubishi Motors will become the main partner of the team and receive branding placement on the front of players’ jerseys, training kit and replica wear.

Mitsubishi Motors has been a partner of Gloucester for more than eight years and had previously benefited from branding on players’ jersey collars and shorts.

The company has also sponsored the Shogun Bar at the team’s Kingsholm stadium since 2007.