Rugby Union
Cardiff unveils new partnerships
The Cardiff Blues Welsh Pro12 rugby union club has secured partnership deals with commercial property specialist Cooke & Arkwright and the sportswear brand CEP.
Canterbury extends with RFU before 2015 RWC
The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.
Leicester Tigers link up with footwear provider
English rugby union club Leicester Tigers has teamed up with Cat Footwear in a partnership deal.
Tissot arrives in time for Rugby World Cup
Swiss watch manufacturer Tissot has agreed to become the official timekeeper of Rugby World Cup 2015.
Safaricom reconnects with KRU for Safari Sevens
Telecommunications company Safaricom has agreed to re-enter Kenyan rugby union as a sponsor of the Safari Sevens tournament.
Connacht sharpens up for new season with Anthony Ryans
Irish Pro12 rugby union team Connacht has agreed a partnership with tailor Anthony Ryans Galway.
Principality takes naming rights to Millennium Stadium through WRU deal
The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.
Screen credits behind Fujitsu’s Rugby World Cup late show
Japanese IT company Fujitsu has believes it will gain full value from the brand’s association with the upcoming Rugby World Cup, despite signing as an Official Sponsor less than three weeks before the tournament kick off.
Premiership Rugby raises a glass to Guinness extension
Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year extension to its partnership with Irish beer brand Guinness.
Matmut claims naming rights to Bordeaux’s new stadium
French insurance group Matmut has signed a 10-year deal for the naming rights to the new home of Ligue 1 football club Girondins de Bordeaux.
Fujitsu lines up for Rugby World Cup
Japanese information and communication technology solutions company Fujitsu has reached an agreement to become an official sponsor of the 2015 Rugby World Cup.
Ospreys bank extension with away jersey sponsor
Foreign exchange company OSTC FX has opted to extend its jersey sponsorship deal with Welsh Pro12 rugby union team Ospreys.
Australian Rugby Union takes flight with Qantas extension
The Australian Rugby Union has extended its long-term partnership with Qantas, the country’s national airline.
Fairstone invests in Newcastle Falcons renewal
English Premiership rugby union team Newcastle Falcons has extended its partnership with UK financial services organisation Fairstone Financial Management.
BLK signs up for Southern Kings return to Super Rugby
Sportswear manufacturer BLK has agreed a three-year deal with South African Super Rugby franchise Southern Kings.
Ospreys build for new season with Morganstone
Welsh Pro12 rugby union team the Ospreys have secured a shirt sponsorship deal with construction company Morganstone.
Rugby World Cup takes flight with Heathrow
London-based Heathrow Airport has agreed a deal to become an official provider of the 2015 Rugby World Cup.
Bidvest Foodservice strengthens ties with Newcastle Rugby
Bidvest Foodservice, a subsidiary of international investment holding company Bidvest, will partner both English Premiership rugby union outfit Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league, for the 2015-16 season.