Rugby Union
Integral maintains Bristol Rugby backing
English Premiership rugby union team Bristol Rugby has renewed its partnership with building maintenance solutions provider Integral UK.
DHL: High-profile strategy focused on ability to deliver
This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.
Land Rover drives on with Premiership Rugby
British multi-purpose vehicle manufacturer Land Rover has extended its partnership with Premiership Rugby, the governing body of the top division of English rugby union.
Total: Portfolio aligned with ‘One Ambition’ strategy
France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).
Guinness pours extension to title sponsorship of Pro12
Irish beer brand Guinness will continue to serve as the title sponsor of the Pro12 European club rugby union tournament for a further four years after agreeing an extension with the Pro12 Rugby organising body.
OSTC FX brokers extension to Ospreys deal
Foreign exchange company OSTC FX has signed a three-year extension to its commercial partnership with Welsh Pro12 rugby union club Ospreys.
Clermont Auvergne reaching limits on partner revenue
French rugby union club ASM Clermont Auvergne believes it is close to its limit on sponsorship revenue after signing waste management company Paprec to its main domestic shirt position.
Caterpillar exit inspires revenue uplift for Tigers
English Premiership Rugby club Leicester Tigers has made a net gain on the shirt and stadium assets left by long-term club partner, the construction machinery and equipment company Caterpillar, after the brand opted not to renew last year.
Blue Label sees value in Springboks association
Telecommunications company Blue Label has extended its shirt sponsorship deal with the South African Rugby Union.
Land Rover adds Cardiff Blues to growing rugby portfolio
Welsh Pro12 rugby union team Cardiff Blues has named British multi-purpose vehicle manufacturer Land Rover as its new principal partner.
Second sponsor signs on for Currie Cup
Financial services company DirectAxis has reached an agreement with the South African Rugby Union to sponsor the Currie Cup domestic competition.
ARU seeks new Super Rugby title sponsor
The Australian Rugby Union is searching for a new title sponsor for the Super Rugby club competition in the country after insurance company Asteron Life opted to end its partnership.
Bristol Rugby pours Thatchers partnership for Premiership return
Cider brand Thatchers has agreed a sponsorship deal with English Premiership rugby union team Bristol Rugby.
Vodacom: Content and visibility centre of new strategy
African telecommunications company Vodacom is increasing its brand presence in rugby to improve brand perception among current and potential mobile post-pay customers.
Indian rugby body signs sponsorship deals to aid development drive
The Indian Rugby Football Union, the governing body of rugby union in the country, has agreed sponsorship deals with French financial services group Societe Generale, German sportswear manufacturer Puma and solar energy company Proinso.
Leicester Tigers sign new kit sponsors
English Premiership rugby union club Leicester Tigers has signed kit sponsorship deals with financial management company Mattioli Woods and independent aggregates business Breedon.
Kenya Rugby Union bets on new main sponsor
Online sports betting firm SportPesa has agreed a deal to become the headline partner of the Kenya Rugby Union.
UAE Rugby lands Emirates extension
Dubai-based airline Emirates has signed a five-year extension to its partnership with UAE Rugby, the governing body of rugby union in the country.