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Leicester Tigers sign new kit sponsors

English Premiership rugby union club Leicester Tigers has signed kit sponsorship deals with financial management company Mattioli Woods and independent aggregates business Breedon.

Mattioli Woods will assume naming rights to the East Stand at Leicester’s Welford Road stadium as part of its agreement, which names it as an official sponsor of the club.

The length of the deal was not disclosed but it will at least cover the 2016-17 campaign. The club did not specify which area of the kit Mattioli Woods’ branding would occupy.

Breedon has agreed a season-long deal with the club, under which its branding will feature on the collarbone of Leicester’s home and away shirts. Club chief executive Simon Cohen said he hoped the deal would mark the start of a “longstanding agreement”.

Leicester begins its 2016-17 season with a trip to Gloucester on September 2.