Rugby Union
RFU converts CBRE extension
The Rugby Football Union has agreed a three-year extension to its partnership with real estate services company CBRE
Heineken extends partnership with Brazilian Rugby Confederation
Dutch beer brand Heineken has extended its partnership with the Brazilian Rugby Confederation until 2020
England Rugby teams up with Majestic Wine
England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.
IBM extends backing of RFU
England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.
Asics retains Wallabies in rugby portfolio
Japanese sportswear company Asics has locked down an extension with a second major rugby union body in the space of a week by striking a new six-year contract with Rugby Australia
Springboks sign five-year kit extension with Asics
South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics
World Rugby backs out of Alisports partnership
A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.
Aer Lingus extends backing of Irish Rugby Football Union
The Irish Rugby Football Union has renewed its sponsorship agreement with domestic airline Aer Lingus
Premiership duo secure kit sponsors
English Premiership rugby union club the Worcester Warriors has entered into a partnership with hired machinery supplier MPlant, while rival team the Bristol Bears has unveiled a raft of kit sponsorship…
Bristol Bears sign shirt sponsor for Premiership return
Bristol Bears has secured a record sponsorship deal with locally-based courier services firm Toogood International for its return to the English Premiership top-tier club Rugby Union competition
Stade Toulousain extends with major partner Peugeot
French automotive manufacturer Peugeot has extended its long-running sponsorship of Top 14 rugby union club Stade Toulousain
Nike returns as Saracens kit partner
English Premiership rugby union club Saracens has agreed a deal for US sportswear company Nike to become its new kit supplier.
Italian Rugby Federation signs new main sponsor
The Italian Rugby Federation (FIR) has signed up insurance company Cattolica Assicurazioni as its new main sponsor.
Ulster Rugby extends with kit partner
Irish Pro14 rugby union club Ulster has signed a long-term extension to its kit partnership with sportswear company Kukri.
Heineken wins back title rights to rugby’s Champions Cup
Dutch premium beer brand Heineken will pay around €5m ($5.7m) per year to return as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner.Â
Scottish Rugby extends with beer partner
The Scottish Rugby national governing body has renewed its partnership with Tennent’s Lager.
New Zealand women’s rugby team lands first standalone sponsorship
Light-grain bread brand Molenberg has agreed a partnership with New Zealand Rugby, through which it will become a major sponsor of the women’s national team.
Edinburgh Rugby secures new shirt sponsor
Scottish Pro14 rugby union club Edinburgh has unveiled financial advisory firm Principal & Prosper as its new main sponsor.