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Aer Lingus extends backing of Irish Rugby Football Union

The Irish Rugby Football Union has renewed its sponsorship agreement with domestic airline Aer Lingus.

The new three-year deal will run until 2021, with Aer Lingus to retain its position as the body’s official airline.

Aer Lingus first partnered with the IRFU in 2015 and has since flown the Irish national team to a number of overseas matches.

Dara McMahon, Aer Lingus marketing director, said: “The team’s success on the pitch has been reflected by the success of the sponsorship off it, having been recognised independently on multiple occasions, culminating in being awarded the Sponsorship of the Year at the Irish Sponsorship Awards in 2017.

“Irish Rugby has become an integral part of our overall marketing campaign, Smart Flies Aer Lingus, while our rugby-specific ‘Home Advantage’ campaign has proved to be very successful.”

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