Multiple Sports
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
Fifty-Three Six agency recruits DAZN’s Glynn to media and strategy role
Fifty-Three Six, the Dublin and London-based sports marketing agency, has appointed Paul Glynn as head of media and strategy
Cazoo ‘committed’ to sports sponsorship despite marketing budget cuts
Online automotive retailer Cazoo insists that sport sponsorship remains an important part of its marketing strategy despite a cost-saving drive now being rolled out
Lille stadium to be known as Decathlon Arena in five-year naming rights deal
Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…
JTA’s Tibbs launches ‘Partner on Purpose’ sponsorship consultancy
Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…
Octagon promotes string of executives across North America marketing division
Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America
Series of sports entities joins Hyperice mental health initiative
Large group of leagues, teams, brands align with workplace-focused effort
Belgian sports industry faced with ban on gambling sponsorship
Belgium’s Minister of Justice, Vincent Van Quickenborne, has proposed a ban on all gambling sponsorship and advertising, with the sports industry to be granted a transition period before the rules are e…
Sponsorship Matters at Sports Matters Academy
Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12.
Two sessions, at 10am and 4
Real Madrid, Blue Jays enhance facilities with Daktronics deals
US audiovisual systems provider expands footprint with two new pacts
SuperSport signs on as Wada’s first official sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with sub-Saharan African pay-television broadcaster SuperSport to aid ongoing efforts to diversify its funding mix
SportiveWays agency opens Dubai office, rebrands logo
Barcelona-based sports marketing agency SportiveWays has opened an office in Dubai to boost its growth in the region
Former QSI marketing officer Singh establishes new agency in the UAE
Former Qatar Sports Investments senior marketing officer Sunny Singh has established a new sports marketing agency, Collaborate Sports and Entertainment, in the United Arab Emirates
Footballers and notable athletes banned from gambling ads under new UK regulations
Top-flight footballers and other notable athletes will be prohibited from advertising gambling products in the United Kingdom under new rules outlined by the Committee for Advertising Practice today (Tuesday)
ESA: European sponsorship bounces back in 2021, remains below pre-pandemic levels
The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research
Beyond the Stadium – SK-II & the IOC
When spectators were barred from the delayed Tokyo 2020 Olympics, P&G owned skincare brand SK-II switched its activation to a campaign helping female-owned Tokyo businesses stay afloat during the pandemic restrictions.
CSM awarded Queen Elizabeth Olympic Park commercial remit
The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.
GIO extends naming rights to Canberra Stadium
Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium