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Cazoo ‘committed’ to sports sponsorship despite marketing budget cuts

(Photo by Andrew Redington/Getty Images)

Online automotive retailer Cazoo insists that sport sponsorship remains an important part of its marketing strategy despite a cost-saving drive now being rolled out.

Cazoo’s sports sponsorship spend has been thrust into the limelight since the company announced on June 7 that it is slashing close to 750 jobs across the UK and Europe by the end of next year as part of measures planned to save more than £200m (€234m/$243.6m). A high-profile shirt sponsorship with Everton was also cut short as the Premier League club activated a break clause.

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