‘Sponsorship goes far beyond branding assets’ | Lucia Salmaso, BKT Tires

(Pier Marco Tacca/Getty Images)
(Pier Marco Tacca/Getty Images)
Lucia Salmaso, BKT Tires Europe managing director, said the brand sponsors sport to make sure it is front-of-mind in its lengthy distribution chain.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here