Multiple Sports

Multiple Sports

Genius Sports, the sports data and betting services company, today (Wednesday) launched what it describes as an industry first, a product that can identify solutions for fan advertising across multiple…
Multiple Sports

The Orsen sports marketing agency has secured the contract to identify sports and entertainment sponsorship opportunities for Metavisionaries, the space research organisation staffed by former Nasa scientists.
Multiple Sports

Joel Seymour-Hyde has left his role as managing director of Octagon UK after more than 16 years with the agency
Multiple Sports

Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.
Multiple Sports

M&C Saatchi Sport and Entertainment (S&E) top executives Steve Martin and Jamie Wynne-Morgan have left the agency after nearly two decades following a major restructure of its UK operations.
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Investors in FTX have filed lawsuits against Major League Baseball and the Mercedes-AMG Petronas Formula 1 team for allegedly helping to push the sale of unregulated securities via the cryptocurrency exchange
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German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
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Endeavor, the company that owns the IMG agency, World Wrestling Entertainment and Ultimate Fighting Championship, has announced that it is exploring “strategic alternatives” for its publicly listed sto…
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H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports. Miami-based H.I.G
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UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
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London’s Excel arena has announced a new long-term strategy to identify new sponsorship opportunities and unlock value beyond the venue’s core events business.
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Sorare is unlikely to make significant additions to its sports licensing portfolio in the immediate future and will spend the coming months focusing on “growth and marketing”, according to the company’s head of business development, Michael Meltzer.
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Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…
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US venue development, advisory and investment company Oak View Group has teamed up with MSG Entertainment and Sphere Entertainment Company to launch a new entity that will manage sponsorships for sports and entertainment brands and venues around the world.
Multiple Sports

Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.
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Ben Bradley, a former global partnerships director at Manchester United, has taken on a new role as international director in the global partnerships team at live entertainment and sports group AEG Europe
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Chinese conglomerate Wanda Group has appointed Deutsche Bank as advisers on a potential sale of the Infront sports marketing agency
Multiple Sports

Rollo Goldstaub, UK head of sport and gaming at TikTok, says the short-form video platform is pivoting to more of a content partnership strategy in sport.