Motorsport
Sauber continues Mexican drive with Unifin and Interproteccion
Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.
Lotus reveals YotaPhone partnership
Formula One motor-racing team Lotus has concluded its second significant sponsorship deal this week after announcing a partnership with mobile communications and connectivity company Yota Devices.
Red Bull Racing gives more time to Casio
The Red Bull Formula One motor-racing team has announced a two-year extension to its sponsorship deal with watch manufacturer Casio.
Toro Rosso signs up new sponsor
Principal investment holding company Sapinda Holding has agreed a one-year sponsorship deal with the Scuderia Toro Rosso Formula One motor-racing team for the 2014 season.
McLaren extends with Santander, brings legal firm on board
The McLaren Mercedes Formula One motor-racing team has extended its long-term sponsorship deal with Spanish banking group Santander and entered into a new corporate partnership with legal practice Norton Rose Fulbright.
Force India and Caterham sign contracts ahead of new F1 season
Saxo Bank steps into F1 with Lotus
Danish online trading investment group Saxo Bank has announced a one-year sponsorship agreement with Lotus F1, easing the financial concerns surrounding the Formula One motor racing team.
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Bennetts: Insights into a youth-based strategy from the insurers
The sponsorship work of bike insurance company Bennetts is driven by their decision to move from an insurance provider to a biking brand, Hannah Squirrell, marketing and e-commerce director of Bennetts, told Sports Sponsorship Insider.
Green image helping Formula E sales drive
A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.
Virgin returns to motorsport with “cleaner” Formula E
TAG Heuer positions Formula E sponsorship centre-stage
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
Dom Reilly on board with Williams F1 for 2014
Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.
LG to end F1 association
Korean consumer electronics manufacturer LG will not extend its five-year global partnership with the Formula One motor racing series after announcing an intention to refocus its sponsorship strategy.
Ferrari has multi-year vision with Oakley
California-based sunglasses and sports performance apparel manufacturer Oakley has entered into a multi-year partnership with Formula One motor racing team Ferrari.
Williams looks to Brazilian market after ending PDVSA deal
Formula One team Williams has confirmed it will end its major sponsorship deal with Venezuelan state oil company PDVSA at the close of the 2013 season following the departure of driver Pastor Maldonado.