Motorsport

ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.

Formula One motor racing team Red Bull Racing has confirmed convenience store company CU as its official team partner at the Korean Grand Prix for a third consecutive year.

The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.

Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.

Dubai-based residential and commercial property investment company Emaar Properties has signed a two-year commercial agreement with the Lotus Formula One team ahead of this weekend’s Italian Grand Prix.

Formula One team Red Bull Racing has renewed its sponsorship agreement with supermarket chain Simply for this weekend’s Italian Grand Prix.

Monster Worldwide Inc., a premier online recruitment provider, services customers in approximately 40 countries worldwide. In 2010, Monster developed a “Cool Jobs” programme to showcase its product solution in the US. With unprecedented success, it sought to take the idea global.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.

Dubai-based airline Emirates agreed a five-year deal, worth at least $30m per year, to become a global partner of Formula One

FORMULA ONE’S RECENT sponsorship deal with luxury watch brand Rolex is the latest example of Formula One Management (FOM)’s strategy of recruiting “prestige” brands to its collection of centrally-sold Global …

UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour

COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…

MICROSOFT DYNAMICS WAS named the official Business Transformation Partner of the Lotus F1 Team in March, marking parent company Microsoft’s debut in Formula One sponsorship.

PETRÓLEOS DE VENEZUELA, S.