Motorsport
Vodafone links up with Supercars
Australia’s Supercars motorsport series has partnered with telecommunications firm Vodafone.
Total replaces Shell as World Endurance Championship, Le Mans partner
French oil and gas company Total has agreed a five-season deal to become the new official fuel supplier for the World Endurance Championship, along with other motor racing series organised by the Automobile Club de l’Ouest.
Formula One appoints CAA Sports to drive sponsorship deals
The Formula One motor-racing series has selected CAA Sports, a division of sports and entertainment giant Creative Artists Agency, to represent its sponsorship rights on a global basis.
McLaren partners with UK government venture
Formula One motor-racing team McLaren-Honda has agreed a year-long partnership with the British government’s GREAT Britain campaign, which aims to promote the UK internationally.
IBM: Opportunities to collaborate crucial to decision-making
Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
Logitech secures McLaren-Honda deal
Formula One team McLaren-Honda has entered into a multi-year agreement with Swiss consumer technology brand Logitech.
Nascar teams up with dental care firm
Dental care network Aspen Dental has entered into a multi-year partnership with North American stock car-racing series Nascar.
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Red Bull Racing teams up with Earin
Formula One motor-racing team Red Bull Racing has entered into a partnership with audio products manufacturer Earin.
Force India reveals new colours with BWT deal
Formula One motor-racing team Force India has agreed a long-term partnership deal with water technology specialist BWT, under which it will change the colour scheme of its cars.
Bombardier gets behind Stroll’s F1 debut with Williams partnership
British Formula One motor racing team Williams has partnered with Canadian aerospace and transportation company Bombardier.
Allianz partners up with Formula E
German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.
Williams partners with JCB
Formula One motor-racing team Williams has entered into a partnership with construction equipment manufacturer JCB.
VTB sponsors F1’s Russian Grand Prix
Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
Force India bolsters partnership portfolio
Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.
BP picks Formula One team deals as pillars of portfolio
Oil and gas company BP has made Formula One the centre of its sponsorship portfolio with two team deals for the 2017 season.
Force India makes double signing for 2017 season
Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.
Mapfre enters F1 sponsorship market with Renault
Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.