Motorsport
TrüNorth steps up Nascar backing
North American stock car-racing series Nascar has agreed a multi-year partnership with TrüNorth, a provider of limited liability warranties for commercial medium- and heavy-duty trucks.
Red Bull, Avis and more commit to Supercars Championship ahead of new season
Australian motor-racing series the Supercars Championship has revealed a host of sponsorship renewals ahead of the start of its 2019 season
Ferrari teams up with forex broker EightCap
Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Alfa Romeo Racing adds Magneti Marelli, Adler-Pelzer Group as new partners
Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Edox adds World Rallycross Championship to motorsport portfolio
Swiss watch brand Edox has entered in to a long-term agreement to become the Official Timing Partner of the World Rallycross Championship
Konecranes adds Mercedes deal to Bottas backing
Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes
Umicore teams up with Formula E, DHL expands association
Formula E has agreed a new partnership with Belgian materials technology and recycling group Umicore, while the electric street racing series’ support championship, the Jaguar I-Pace eTrophy, has signed a…
Pirelli to name Thai and Italian WorldSBK rounds
Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Racing Point F1 renews principal partner deal with BWT, JCB follows
Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)
SportPesa confirms Racing Point F1 title deal
Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Liqui Moly seeking to ‘make a splash’ with F1 association
Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany
Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
Consorzio Prosecco DOC joins forces with MotoGP
Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP
F1 grows tech sector coverage with Cyber Security 1 AB deal
Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.