Motorsport
Mercedes F1 under pressure to scrap Kingspan sponsorship
The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Kingspan signs with Mercedes F1, chairs team sustainability group
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio.
As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
PKN Orlen retains Alfa Romeo Racing title rights through 2022
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Pirtek named official hose supplier of IndyCar, IMS
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot
Consorzio Prosecco to continue as MotoGP supplier
Dorna Sports, the commercial rights-holder of motorcycling’s MotoGP, has renewed Consorzio Prosecco’s contract as a supplier of the organisation.
Tissot extends long-running MotoGP sponsorship
MotoGP rights-holder Dorna Sports has renewed watchmaker Tissot’s sponsorship of the motorcycle racing series.
McLaren secures global deal with Smartsheet ahead of São Paulo GP
McLaren Racing has signed a global sponsorship contract with work collaboration software company Smartsheet
Innovation & Passion – UPS & Scuderia Ferrari
In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.
Envision Virgin Racing signs deal with Algorand blockchain worth millions
Formula E outfit Envision Virgin Racing has signed a multi-year deal with blockchain company Algorand worth seven figures per year
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Dell extends with McLaren F1, Medallia and EasyPost make sponsorship debuts
Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
WRC signs Forum8 as brand grows motorsport presence
The World Rally Championship has signed 3D simulation software company Forum8 as a sponsor, making it an official partner of the WRC and further developing the brand's presence in motorsport
Nascar, Built Brands strike multiyear partnership
US stock car racing series Nascar has struck a multiyear partnership with Built Brands, in which Built Bar has been designated the organization's official protein bar
FTX adds Mercedes F1 team to expansive sponsorship portfolio
Global cryptocurrency exchange FTX has strengthened its expansive sports sponsorship portfolio by striking a multiyear deal with the Mercedes-AMG Petronas Formula 1 team