Motorsport
Tesla backs student motor-racing competition
Electric carmaker Tesla is backing US-based student motor-racing competition Formula SAE by providing equipment and advice
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Red Bull Racing secures cybersecurity sponsorship
Formula 1 team Red Bull Racing has announced security operations provider Arctic Wolf as the latest addition to its sponsorship portfolio
Ferrari extends and expands Kaspersky sponsorship
Formula 1’s Scuderia Ferrari has signed a renewal of its sponsorship deal with cyber security and data protection specialist Kaspersky.
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
23XI Racing secures Wheaties partnership for 2022 Nascar season
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has secured a partnership with cereal brand Wheaties for the 2022 season
McLaren Racing signs with Immersive Labs as CEO Brown talks up team’s tech platform
McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio.
Mercedes F1 ends Kingspan sponsorship deal amid Grenfell backlash
The Mercedes Formula 1 team has agreed to end its sponsorship agreement with building materials company Kingspan following protests over the sponsor’s connection to the Grenfell Tower disaster.
23XI Racing extends McDonald’s sponsorship deal, Petty GMS Motorsports formed
23XI Racing, the Nascar Cup Series team co-owned by basketball legend Michael Jordan and Denny Hamlin, has extended its partnership with quick-service restaurant chain McDonald's for the 2022 season
Mercedes F1 under pressure to scrap Kingspan sponsorship
The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
Kingspan signs with Mercedes F1, chairs team sustainability group
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio.
As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
PKN Orlen retains Alfa Romeo Racing title rights through 2022
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Pirtek named official hose supplier of IndyCar, IMS
Hydraulic and industrial hose service company Pirtek has been named the official hose supplier of the NTT IndyCar Series and Indianapolis Motor Speedway.
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot
Consorzio Prosecco to continue as MotoGP supplier
Dorna Sports, the commercial rights-holder of motorcycling’s MotoGP, has renewed Consorzio Prosecco’s contract as a supplier of the organisation.
Tissot extends long-running MotoGP sponsorship
MotoGP rights-holder Dorna Sports has renewed watchmaker Tissot’s sponsorship of the motorcycle racing series.