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McLaren Racing signs DataRobot as latest sponsor from tech sector

(Photo by Clive Mason/Getty Images)

McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot.

The company becomes an official sponsor of the McLaren Formula 1 team in a deal which includes visibility for the brand on the nose of the team’s race car and on the race suits of its drivers, Lando Norris and Daniel Ricciardo.

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