Formula E looking to upscale but media rights monetisation still not a priority

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of its media rights in the short term, according to chief executive Jamie Reigle.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here