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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Nascar, Pit Boss Grills announce multiyear extension
US stock car racing series Nascar has announced a multiyear partnership extension with Pit Boss Grills, continuing the brand’s designation as the official grill of Nascar.
Nascar signs General Tire partnership
North American stock car-racing series Nascar has signed a multi-year partnership with General Tire
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
Nascar signs multi-year extension with Mars
Alignment between candy manufacturer, racing property to extend into next decade