Motorsport

UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.

Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal

US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect

Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team

The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants

The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey

British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.

British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract

Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams

Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.

Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.

Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.

Busch celebrated its 40-year presence at the Daytona 500 in February 2019 by turning Stewart-Haas Racing’s 2018 No. 4 car into 40 limited-edition cans.

British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One. In a

The DTM German touring car series has extended its partnership with Korean tyre manufacturer Hankook

Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer

Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.

Extreme E, the sister series to Formula E based on electric SUVs, has announced lightweight materials company CBMM Niobium as a Founding Supplier to the new off-road series

Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend

Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS

Nascar's commercial exodus shows no sign of stopping with Nationwide Insurance announcing it will no longer sponsor Hendrick Motorsports following the conclusion of the 2019 season.

Tyre brand Goodyear has returned to sportscar racing as a tyre supplier for the FIA World Endurance Championship, including the Le Mans 24-hour race

Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo

Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship

Australian motor-racing series the Supercars Championship has agreed a two-year partnership with Bunnings Trade. The deal makes Bunnings the official building and trade supply partner of Supercars

Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience

The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.

Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal. A

Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics

Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.

Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).

Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix

Forex broker RoboMarkets has signed a partnership with BMW M Motorsport that will focus on the DTM German touring car series

Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.

Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times

Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson