Motorsport
News
Williams F1 reports drop in sponsorship income, gets lucky with title deal
UK-based Formula One team Williams posted a loss in the first six months of 2019 – with a fall in sponsorship earnings contributing to the negative interim results.
Vestas becomes Principal Partner of Mercedes-Benz EQ Formula E team
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Haas, Rich Energy end title sponsorship deal
US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect
TAG Heuer grabs title rights to Porsche Formula E team
Swiss watchmaker TAG Heuer has consolidated its position in electric motorsports as the title sponsor of the new Porsche Formula E team
Toro Rosso signs with Thai brands Moose Cider, PTT Lubricants
The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey
Leaked documents appear to show Rich Energy has terminated Haas F1 deal
British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.
Rich Energy still Haas F1’s title sponsor after ‘embarrassing’ tweet blamed on ‘rogue individual’
British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract
ROKiT extends Williams commitment
Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams
Let’s Write the Future – ABB & Formula E
Through 2018-19 and 2019-20, Swiss engineering brand ABB activated its Formula E title sponsorship through an international programme of local race-relevant digital, social content, at-race events, entertainment and experiences for local B2B targets.
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.
Data Snapshot: Motorsport 2020
Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.
Heineken AR Cheers – Heineken & Formula One
Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.
Rich Energy cancels Haas F1 contract, citing ‘poor performance’
British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One.
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Hankook renews tyre supply deal with DTM
The DTM German touring car series has extended its partnership with Korean tyre manufacturer Hankook
Haas F1 sponsor Rich Energy denied appeal in copyright battle, ordered to hand over financials
Haas F1 title sponsor Rich Energy has been denied an appeal hearing after losing a copyright infringement battle with Whyte Bikes, a British bicycle manufacturer
Marelli partners Formula One, enhances data transfer to fans
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
Lightweight technology supplier CBMM Niobium becomes Founding Supplier for Extreme E series
Extreme E, the sister series to Formula E based on electric SUVs, has announced lightweight materials company CBMM Niobium as a Founding Supplier to the new off-road series
Mission Winnow to sit out French GP, could be dropped for whole of 2019 – report
Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
Toro Rosso partners up with RDS
Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS
Nationwide to end Hendrick Motorsports sponsorship in fresh blow for Nascar
Nascar's commercial exodus shows no sign of stopping with Nationwide Insurance announcing it will no longer sponsor Hendrick Motorsports following the conclusion of the 2019 season.
Goodyear returns to sportscar racing with WEC range
Tyre brand Goodyear has returned to sportscar racing as a tyre supplier for the FIA World Endurance Championship, including the Le Mans 24-hour race
Mercedes teams up with lifestyle brand Police
Formula One motor-racing team Mercedes has entered into a partnership with Police, the lifestyle brand of eyewear manufacturer Group De Rigo
MotoGP signs up Lenovo as technical partner
Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Supercars teams up with Bunnings Trade
Australian motor-racing series the Supercars Championship has agreed a two-year partnership with Bunnings Trade.
The deal makes Bunnings the official building and trade supply partner of Supercars
Alfa Romeo targets youth audience with Little Mole partnership
Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
Heineken title sponsors returning Dutch Grand Prix
Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
Betsson Group of gaming brands signs with Alfa Romeo Racing
Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal.
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McLaren signs major deal with Arrow Electronics, appoints new marketing chief
Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics
Pramac, Generac to title sponsor MotoGP’s Australian Grand Prix
Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.
Aztorin signs as Official Timing Partner of Speedway Grand Prix
Sports watch and men’s jewellery brand Aztorin has signed as the Official Timing Partner of the 2019 FIM Speedway Grand Prix (SGP).
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
FX broker RoboMarkets partners with BMW M Motorsport
Forex broker RoboMarkets has signed a partnership with BMW M Motorsport that will focus on the DTM German touring car series
Mission Foods partners McLaren in Indy 500 and Formula One
Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.
FT enters Formula One with Williams
Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times
Harley-Davidson enters Formula E with Envision Virgin Racing deal
Formula E team Envision Virgin Racing has signed a multi-year sponsorship deal with motorcycle brand Harley-Davidson