Ice Hockey
NHL teams up with Navy Federal
The NHL ice hockey league has signed a multi-year, US-focused partnership with Navy Federal Credit Union
San Manuel Casino heads to Vegas in new Golden Knights deal
The Vegas Golden Knights NHL franchise has signed a new partnership with one of California’s largest casinos.
NHL leverages player-tracking data to land MGM sports betting partnership
The NHL is following in the footsteps of the NBA by naming MGM Resorts International as its Official Sports Betting Partner
William Hill US Partners with New Jersey Devils and Prudential Center
William Hill US today announced a multi-year deal with the New Jersey Devils and the Prudential Center stadium
NHL’s Predators bank extension with sponsor
Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.
Senators target enhanced game experience with casino partnership
NHL ice hockey franchise the Ottawa Senators has agreed a five-year partnership with Rideau Carleton Casino, future home of Hard Rock Casino Ottawa
NHL could raise $216m from legalised sports betting market
The National Hockey League could raise more than $216m (€187m) in annual revenue from legalised sports betting, says a new report from Nielsen.
Golden Knights sign landmark William Hill deal
NHL ice hockey team the Las Vegas Golden Knights have signed a multi-year partnership with William Hill US, becoming the first franchise from the four major leagues to agree a deal with a sportsbook operator
Hockey Canada nets Tim Hortons partnership
Hockey Canada has signed a new four-year partnership with fast-food restaurant chain Tim Hortons.
NHL’s Knights bring in headphones partner
The Vegas Golden Knights NHL ice hockey franchise has agreed a partnership with headphones company Exeo Entertainment
Deutsche Eishockey Liga team signs new jersey sponsor
Deutsche Eishockey Liga team Krefeld Pinguine has named dairy and meat products manufacturer Yayla Türk as its new back-of-jersey sponsor.
Carolina Hurricanes lock down new partner
NHL ice hockey team the Carolina Hurricanes has entered into a multi-year partnership with security and smart automation services provider Vector Security
Deutsche Eishockey Liga team renews with main sponsor
Kölner Haie, which competes in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, has extended its jersey sponsorship deal with energy company RheinEnergie.
MedStar steps up support of Washington teams with new MSE deal
Non-profit healthcare organisation MedStar Health has enhanced its partnership with Monumental Sports & Entertainment by taking on naming rights to training facilities used by a number of MSE-operated…
Madison Square Garden replaces Coca-Cola with PepsiCo
New York’s Madison Square Garden Company has entered into a wide-ranging partnership with multinational food and beverage company PepsiCo.
Ontario dairy body engages in wide-ranging sports pact
The marketing group of the Dairy Farmers of Ontario has entered into a partnership with NHL ice hockey team the Ottawa Senators, while it has agreed a separate deal with Maple Leaf Sports & Entertainment,…
World Para Ice Hockey signs kit partnership
World Para Ice Hockey has unveiled equipment retailer Shop-Hockey.com as its official supplier of protective equipment.
San Jose Sharks snap up new sponsor
NHL ice hockey team the San Jose Sharks has agreed a sponsorship deal with cloud data protection and management company Druva.