Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.
Fifth Third will continue as the official bank of the franchise and arena, offering fans exclusive team-affiliated banking products and services such as Nashville Predators Banking and fan experiences.
Fifth Third entered into the agreement with the Predators in 2011. The extension preserves the branding within the arena known as the Fifth Third Zone; television, radio, digital, and in-arena advertising; on-site ATMs and in-bank merchandising.
Nashville Predators Banking customers receive exclusive perks including discounts for tickets at home games, discounts at the team store and discounts for purchases made at the team’s practice facility, Ford Ice Center.