Ice Hockey
Enterprise takes naming rights to St. Louis Blues arena
Transportation solutions company Enterprise has agreed a deal to take on naming rights to the home arena of NHL ice hockey team the St. Louis Blues.
Hockey Canada agrees long-term Bauer renewal
Ice hockey equipment manufacturer Bauer Hockey has extended its partnership with Hockey Canada, the country's national governing body of ice hockey.
Champions Hockey League teams up with iLoq
Finnish digital locking company iLoq has agreed a partnership with the Champions Hockey League, the pan-European ice hockey club competition.
Little Caesars Arena partners with energy drink
Energy drinks brand Uptime has entered into a partnership with Little Caesars Arena, the home of NHL ice hockey team the Detroit Red Wings and NBA basketball franchise the Detroit Pistons.
German Ice Hockey Federation extends with main sponsor
The German Ice Hockey Federation (DEB) has renewed its sponsorship deal with real estate investment company the Westminster Group.
NHL teams up with Great Clips for Stanley Cup campaign
Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.
Hulu partners with NHL for Stanley Cup campaign
US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.
UBS partners with LA Kings
NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with financial services company UBS.
Vegas Golden Knights sign local resort partner
NHL ice hockey team the Vegas Golden Knights has entered into a partnership with local hotel company Wynn Las Vegas.
NHL’s Red Wings seal new energy partnership
The Detroit Red Wings NHL ice hockey franchise has entered into a partnership with energy provider DTE Energy as part of an effort to support the North American league’s ‘Green Month’ initiative.
German Ice Hockey Federation lands safe partner
German safes and safety cabinets provider Eisenbach Tresore has entered into a partnership with the German Ice Hockey Federation (DEB).
LV Bet teams up with German ice hockey body
The German Ice Hockey Federation (DEB) has entered into a partnership with online gambling operator LV Bet, while Iserlohn Roosters, which plays in the country’s Deutsche Eishockey Liga top-tier club competition, has extended a deal with national banking company Märkische Bank.
PepsiCo and NHL drive mutual gain from activation scale
Food and beverage group PepsiCo has signed a five-year extension, from 2018-19 to 2022-23, to its North American partnership with the National Hockey League.
Covestro signs innovation deal with NHL’s Penguins
US high-performance polymer producer Covestro has entered into a partnership with NHL ice hockey franchise the Pittsburgh Penguins.
Dallas Stars partner with frozen yoghurt firm
Frozen yoghurt vending company Reis & Irvy’s has signed an innovative sponsorship deal with NHL ice hockey team the Dallas Stars.
Warrior adds EHC to ice hockey portfolio
US sporting goods manufacturer Warrior has entered into a three-year partnership with the Alliance of European Hockey Clubs (EHC).
New York Rangers partner with Jägermeister
Liqueur company Jägermeister has entered into a partnership with the Madison Square Garden Company, through which it will sponsor NHL ice hockey team the New York Rangers.
Hockey Canada lands new partner
Hockey Canada, the country’s national governing body for ice hockey, has entered into a partnership with Konica Minolta Business Solutions.