Golf

Qatar Airways has agreed a deal to become the official airline partner of the Professional Golf Tour of India until the end of 2015.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Mauritius-based commercial banking group AfrAsia Bank has secured title sponsorship rights to the country’s new golf tournament, the first tri-sanctioned event endorsed by the Sunshine, European and A…

Specialist golf travel company Your Golf Travel has reached a sponsorship agreement for the forthcoming Portugal Masters European Tour event.

Japanese and Korean food and shopping corporation Lotte has signed a three-year extension to its title sponsorship of the LPGA golf tournament the Lotte Championship.

The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.

Specialist off-course golf retailer Drummond Golf is to expand its support of Golf Australia after agreeing to become a major partner of the national governing body.

US shipping giant FedEx has struck a deal with this year’s edition of the Ryder Cup golf tournament, which will take place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.

Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.

Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.

The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.

Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.

Carmaker Mercedes-Benz, watchmaker Rolex and IT company IBM are the most prolific sponsors among the brands that sponsor golf’s four major tournaments. Each has a deal with more than one Major. The 21 main sponsorship positions across the four tournaments are taken up by 16 different brands.

Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.

Florida-based elite sports training institute IMG Academy has reached a deal to become the title sponsor of the Junior World Golf Championships from 2015.

Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.