Golf
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
AfrAsia Bank backs landmark Mauritius Open
Your Golf Travel books in for Portugal Masters
Specialist golf travel company Your Golf Travel has reached a sponsorship agreement for the forthcoming Portugal Masters European Tour event.
Lotte sinks three-year LPGA tournament extension
Japanese and Korean food and shopping corporation Lotte has signed a three-year extension to its title sponsorship of the LPGA golf tournament the Lotte Championship.
Abacus Sportswear continues Solheim Cup partnership
The Ladies European Tour and Golf Club St Leon-Rot have reached a deal with Abacus Sportswear to make the Swedish manufacturer the official apparel supplier of the 2015 European Solheim Cup team.
Drummond Golf expands support of Golf Australia
Specialist off-course golf retailer Drummond Golf is to expand its support of Golf Australia after agreeing to become a major partner of the national governing body.
FedEx delivers Ryder Cup partnership
US shipping giant FedEx has struck a deal with this year’s edition of the Ryder Cup golf tournament, which will take place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.
Bridgestone builds portfolio with America’s Golf Cup deal
Tyre manufacturer Bridgestone has reached an agreement with golf’s PGA Tour to become the title sponsor of its inaugural America’s Golf Cup.
PGA of America counts on Omega as long-term partner
Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.
LPGA signs up partners for 2016 International Crown
The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.
Leading Asian Tour event secures presenting sponsor
Online casino company 918.com has signed up as the new presenting sponsor of the Resorts World Manila Masters tournament on golf’s Asian Tour.
Three brands dominate the four golf Majors
Carmaker Mercedes-Benz, watchmaker Rolex and IT company IBM are the most prolific sponsors among the brands that sponsor golf’s four major tournaments. Each has a deal with more than one Major. The 21 main sponsorship positions across the four tournaments are taken up by 16 different brands.
PGA Tour gets comfortable with new sponsor
Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.
IMG Academy tees off Junior World Golf Championships deal
Florida-based elite sports training institute IMG Academy has reached a deal to become the title sponsor of the Junior World Golf Championships from 2015.
Golf Australia checks in with Accor Hotels
Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.
Reno-Tahoe Open ends wait for title sponsor
California-based cloud-connected security and storage solutions company Barracuda Networks has agreed a four-year deal to become the title sponsor of the Reno-Tahoe Open PGA Tour golf event.
Women’s British Open tees off with POSI+IV
Energy drinks brand POSI+IV has agreed a sponsorship deal with organisers of the Women’s British Open for the 2014 edition of the golf tournament, which commences today at Royal Birkdale in Southport, England.
LPGA signs up title sponsor for Taiwan event
Taiwanese financial holding company Fubon Financial Holding has agreed a deal to become the title sponsor of the Ladies Professional Golf Association’s 2014 Taiwan Championship.