Football
CBF pens 30-year sponsorship deal with Ultrafarma
The Brazilian Football Confederation (CBF) has agreed a 30-year sponsorship deal with Ultrafarma, an e-commerce company that works in the pharmaceutical sector.
Eredivisie’s Utrecht takes healthy option with new main partner
Dutch health services company Zorg van de Zaak has reached an agreement to become the new main sponsor of Eredivisie football club FC Utrecht.
Al Ahly secures record sponsorship deal
Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.
Bank of Valletta extends Maltese league sponsorship
Banking group the Bank of Valletta has renewed its title sponsorship of Malta’s domestic football leagues.
French league pens deal with Springboard
La Ligue de Football Professionnel, the professional football league in France, has sealed a partnership deal with sports technology innovation supporter Springboard.
Serie A newcomer Carpi seals main sponsor
Italian Serie A newcomer Carpi has agreed a sponsorship deal with the Azimuth Group financial services company.
Bundesliga’s Hamburg and Ingolstadt sign up new partners
German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.
Mansion expands Premier League presence with Palace
Online gaming company Mansion Group has strengthened its presence in football’s English Premier League by agreeing a deal to become the new main sponsor of Crystal Palace.
Kommerling installed as new Mainz shirt sponsor
German Bundesliga football club Mainz 05 has reached an agreement to make windows and doors systems supplier Kommerling its new main sponsor.
Bayern Munich calls up Gigaset
Technology and consumer electronics company Gigaset has agreed to become a premium partner of German Bundesliga champion Bayern Munich.
Melbourne Victory tucks into KFC renewal
Australian A-League champion Melbourne Victory has extended its long-standing sponsorship with fast food restaurant chain KFC.
Bayern Munich toasts Paulaner extension
Brewery Paulaner has signed a long-term extension to its premium sponsorship of German Bundesliga champion Bayern Munich.
JD Sports signs up as Welsh Cup title sponsor
Sports retail company JD Sports has agreed a deal with the Football Association of Wales (FAW) to become the new title sponsor of the Welsh Cup domestic club competition.
Yezz dials up extension to Bordeaux shirt deal
American mobile phone manufacturer Yezz has agreed a two-year extension to its shirt sponsorship deal with French Ligue 1 football team Girondins de Bordeaux.
Allstate hits the road with Gold Cup
US insurance provider Allstate has expanded its commercial agreement with the ongoing 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Pirelli affiliate to share Inter shirt branding
Italian Serie A club Inter Milan has agreed to add Driver, an affiliate of long-term sponsor and tyre manufacturer Pirelli, as a shirt sponsor for the 2015-16 football season.
SAP signs wide-ranging partnership with City Football Group
German software company SAP has secured a multi-year marketing and technology partnership with the City Football Group.
Johnstone’s Paint extends Football League partnership
British paint manufacturer Johnstone’s Paint has opted to extend its long-term partnership with the English Football League.