Football
Grasshopper Club Zurich incorporates half-time shirt switch into new deals
Swiss Super League football team Grasshopper Club Zurich has agreed a novel shirt sponsorship deal with real estate firms Priora and Ducksch I Anliker for the 2015-16 season.
Hellas Verona refuels with new main partner
Italian natural gas supplier Metano Nord Spa has struck a deal to become the new main sponsor of Hellas Verona, which plays in the country’s Serie A top-tier football club competition.
Southampton trades up with OctaFX
English Premier League football club Southampton has agreed a partnership with forex trading company OctaFX.
MasterCard stays on-side with Champions League
Payment services company MasterCard has renewed its long-standing sponsorship of the Uefa Champions League European club football competition.
Bayern signs up Tipico as premium partner
Sports betting and casino games provider Tipico has become a premium partner of Bayern Munich, the recently-crowned champion of German football’s top-tier Bundesliga.
Adidas secures kit deal with Newell’s Old Boys
German sportswear company Adidas has agreed a deal to become the new technical sponsor of Argentinian Primera División top-tier football club Newell's Old Boys.
West Brom brings in TLCBet as shirt sponsor
English Premier League football club West Bromwich Albion has secured Asian betting company TLCBet as its principal partner.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.
Mansion returns to Premier League with Bournemouth
Online gaming company Mansion Group has agreed a shirt sponsorship deal with English Premier League newcomer AFC Bournemouth.
Fluminense supplements sponsor portfolio with Voxx deal
Campeonato Brasileiro Serie A football club Fluminense has secured a sponsorship deal with sports supplements brand Voxx Suplementos.
Espanyol nets new kit partnership with Joma
Spanish sportswear company Joma has expanded its professional football commercial portfolio after entering into a partnership with Spanish Liga top-tier club Espanyol.
Sydney FC signs up with Puma, brings in shorts sponsor
Australian A-League football team Sydney FC has signed a kit partnership deal with sportswear giant Puma.
Delta Air Lines refuels Chelsea partnership
English Premier League champion Chelsea has signed an extension to its partnership with Delta Air Lines.
Struggling Jets build for future with Beechwood Homes
Financially stricken Australian A-League football club Newcastle Jets has boosted its off-field prospects by making housing developer Beechwood Homes a principal partner.
Belgian FA brings in Croky and Basic-Fit
Potato chip brand Croky has secured a deal to become the new title sponsor of the Belgian Cup knockout club football competition, while the Belgian Football Association (URBSFA/KBVB) has signed a partnership with gym chain Basic-Fit.
Rapid Wien bags long-term shirt sponsor
Shopping community Lyoness has signed a shirt sponsorship deal with Austrian Bundesliga football team SK Rapid Wien.
Atletico Madrid secures new main sponsor
Online trading company Plus500 has expanded its sponsorship deal with Atletico Madrid to become the new main sponsor of the Spanish Liga football club.
FedEx: Growth in Europe key to new deal
Courier company FedEx’s investment in the Uefa Europa League will support the brand’s targeted expansion in Europe and, in particular, the developing economies of Eastern Europe.