Sevilla extends with beer partner, signs up Casio

Spanish LaLiga football club Sevilla has renewed its sponsorship deal with beer brand Cruzcampo and has signed a new deal with Japanese consumer electronics company Casio.

The new five-year deal with Cruzcampo will run until 2022, with the brand to retain its position as the official beer of Sevilla.

The partnership was signed between Sevilla and Heineken España. Cruzcampo is a subsidiary of Dutch brewing company Heineken.

Cruzcampo will benefit from a range of advertising rights and launch promotional activities as part of the agreement, through which it will continue as one of Sevilla’s main sponsors.

In other news, Sevilla has agreed a sponsorship deal with watch brand G-Shock. The deal names G-Shock, a Casio brand, as the official watch of Sevilla for the next three years.

Marketing director of Sevilla, Ramón Loarte , said: “It is a satisfaction to have reached an agreement with one of the most important watch brands in the world, based in Japan, which means one more step in the internationalisation strategy of the Sevilla FC brand.”