Cricket
Prayag the right fit for Zimbabwe-India series
Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.
Hero secures top billing at CPL
Indian motorcycle manufacturer Hero MotoCorp has secured a title sponsorship agreement with the Caribbean Premier League Twenty20 cricket tournament.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.
Caribbean Premier League picks up Unibet as partner
Online sports betting company Unibet has struck a partnership with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
BCB calls up Robi Axiata as main sponsor
The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.
BCB attracts interest from six firms for national team sponsorship
The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.
ECB drives into summer with Toyota
Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.
Caribbean Premier League checks in with Marriott Hotels
US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
IPL duo snare new partners
Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.
Warwickshire sets sights on new season with Scrivens
Birmingham-based hearing and eyecare company Scrivens Opticians & Hearing Care has expanded its shirt sponsorship deal with Warwickshire County Cricket Club for the 2015 English County Championship.
SunRisers Hyderabad tune in to Red FM for 2015 IPL
Indian radio network Red FM has extended its sponsorship of Indian Premier League cricket franchise SunRisers Hyderabad for the 2015 season.
Nepal cricket body seals record sponsorship deal
The Cricket Association of Nepal has signed a record sponsorship deal with state-owned telecommunications company Nepal Telecom.
Kings XI Punjab wraps up Manforce deal
Indian Premier League Twenty20 cricket team Kings XI Punjab has agreed a sponsorship deal with condom brand Manforce.
Rajasthan Royals secure CP Plus deal
Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.
Mumbai Indians extend with airline partners
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has renewed its partnership with Etihad Airways and the Abu Dhabi airline’s partner, India-based Jet Airways.