Cricket
Big Bash League sells out partnership inventory
Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.
Amlin returns to the wicket with Essex
English county cricket club Essex has extended its partnership with main sponsor Amlin.
Melbourne Stars sign up partners for new BBL campaign
Australian Big Bash League cricket franchise the Melbourne Stars has named its principal and co-major partners for the upcoming 2015-16 season.
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
ICC lands Nissan as global partner
Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.
Sri Lanka Cricket prescribes new healthcare partner
Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.
PepsiCo seeking exit strategy from IPL title sponsorship
The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.
PPC cements naming rights deal with South African cricket fortress
Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.
South African cricket club teams up with sports betting provider
The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
BHP Billiton makes its mark at Perth Stadium
Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Cricket Ireland plugs in with Hanley Energy
Energy efficiency company Hanley Energy has reached an agreement to become the primary sponsor of the Irish national cricket team.
Highveld Lions brings in Matrix for South African domestic season
Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.
Cricbuzz called up for Sri Lanka v India series
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
BCCI gains sponsorship uplift with Paytm
E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.
England plugs in with Bang & Olufsen as Women’s Ashes commences
Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.