Basketball
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Wizards expand Japan presence with Recruit Direct Scout deal
The National Basketball Association's Washington Wizards are significantly increasing their presence in Japan by striking an international marketing partnership with Tokyo-based human resources company…
Oakland Forever – Rakuten & Golden State Warriors
Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
NBA Spurs complete new jersey patch deal with Self Financial
Deal is a first with a pro team for financial technology company
Warriors jersey patch deal maximises value of ‘deeper’ Rakuten relationship
Technology company Rakuten recorded the biggest NBA jersey patch deal in the property’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness Sponsorship has l…
3-Point Leader Celebration – Rakuten & Golden State Warriors
In December 2021 Golden State Warriors sponsor Rakuten marked global brand ambassador Steph Curry becoming the NBA’s ‘All-Time 3-Point Leader’ through a multi-faceted US national campaign. Cele
Paint Collaboration – AT&T & NBA Paint & Chicago Bulls
The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 202…
Experience – American Express & NBA 2K & NBA
The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avi…
Sportfive nets extension to Bayern Basketball sponsorship mandate
Sportfive has extended its exclusive agency agreement with Basketball Bundesliga club FC Bayern Basketball for a further three years until June 2025
Alba Berlin jersey deal latest for Cazoo in Germany
German basketball team Alba Berlin has signed up online automotive retailer Cazoo as its new shirt sponsor
Kigali Arena adds BK Group as naming-rights sponsor in $8m deal
Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).
Entrepreneurial Solutions Partners added to Basketball Africa League portfolio
The Basketball Africa League (BAL), the continental league developed by the International Basketball Federation (Fiba) and NBA, has signed up Entrepreneurial Solutions Partners (ESP) as a new sponsor
Warriors further renew jersey patch deal with Rakuten
The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten
BBL and WBBL renew with Kappa, Cazoo makes first basketball move
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed an exclusive kit supply agreement with Kappa.
Coinbase expands WNBA presence
United States-based cryptocurrency exchange platform Coinbase has expanded its presence within the Women's National Basketball Association by partnering with the Women’s National Basketball Players As…
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
NBA to resume Indian scouting programme
The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020