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3-Point Leader Celebration – Rakuten & Golden State Warriors

In December 2021 Golden State Warriors sponsor Rakuten marked global brand ambassador Steph Curry becoming the NBA’s ‘All-Time 3-Point Leader’ through a multi-faceted US national campaign. Celebrating the achievement with consumers, fans and the wider hoops and California community that leveraged drivers of basketball culture trends, complimented the Rakuten brand identity and educated fans about the company’s products, experiences and rewards.

Territory: USA

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