Basketball
NBA to resume Indian scouting programme
The National Basketball Assocation (NBA) has announced it will resume its Indian talent scouting programme, NBA Jump, for the first time since the beginning of the Covid-19 pandemic in 2020
Moovit backs Basketball Champions League’s Final Four
Moovit, a mobility-as-a-service solutions provider and urban mobility app, has agreed a deal to sponsor the Basketball Champions League for the upcoming Final Four stage of the competition
Bucks seeking Deer District naming rights deal
Defending NBA champions once again look to flex commercial muscle
Rakuten Sports signs as Golden State Warriors agency of record in APAC markets
The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
Endesa extends backing of Spain’s women’s basketball league
Energy company Endesa has renewed an agreement with the Spanish Basketball Federation (FEB) for title sponsor rights to the Liga Femenina de Baloncesto, the country’s top-tier women’s league.
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
NBA, Foot Locker Europe strike multiyear sponsorship extension
The National Basketball Association has continued its recent run of commercial activity in Europe by securing a multiyear sponsorship extension with footwear and sportswear retailer Foot Locker Europe
WNBA Dream brings in Microsoft as jersey patch sponsor
The Women's National Basketball Association's Atlanta Dream has brought in Microsoft as its new jersey patch sponsor as part of a wide-ranging multiyear agreement with the American multinational technology…
Cleveland-Cliffs to replace Goodyear as Cavaliers jersey sponsor
US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.
Monumental Sports secures wide-ranging CarMax partnership
Monumental Sports & Entertainment has brought in leading American used car retailer CarMax as the first official used auto retail partner of the National Basketball Association's Washington Wizards an…
Chooks-to-Go signs as global sponsor for Fiba 3×3 World Tour
Filipino food store chain Chooks-to-Go has agreed a deal with the International Basketball Federation (Fiba) to become a global partner of its 3x3 World Tour
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year
Data Snapshot: NBA 2021-22
The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.
Basketball Africa League brings in two Senegal-based sponsors
The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
WME Sports hires US sports marketing trio
The WME Sports agency has announced three new hires to help grow its US-based sports talent and property representation business
WNBA brings in US Bank to sponsorship portfolio
The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Euroleague Basketball suspends VTB sponsorship, removes Russian teams
Euroleague Basketball has frozen its marketing partnership with Russian state-owned banking group VTB, along with suspending the participation of Russian teams in its competitions