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Experience – American Express & NBA 2K & NBA

American Express, NBA & NBA 2K celebrate partnership renewal with the launch of the American Express x NBA 2K22 experience on Friday, Dec. 10, 2021, in Downtown Los Angeles. (Kyusung Gong/American Express via AP Images)

The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avid and casual gaming and basketball fan prospects either in-person or via Twitch. The aim was to bring to life the AmEx’s team’s sports marketing objective of driving brand demand by backing fans across the basketball ecosystem.

Territory: USA / Global

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