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Paint Collaboration – AT&T & NBA Paint & Chicago Bulls

The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 2021-22 NBA Season to build schedule awareness, pre-season buzz, in-season engagement and reflect fan feeling, sentiment and humour as well as team and sponsor character and values

Territory: USA

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