Baseball
American Family Insurance gains naming rights to Brewers stadium
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
Oakland Coliseum poised to land RingCentral Naming Rights deal
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
Kiwoom renames Korean baseball club, Nexen exits
Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes
San Francisco Giants’ stadium called Oracle Park after naming-rights deal
The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
Atlanta Braves secure sponsor for spring training facility
Home services company CoolToday has acquired naming rights for the new spring training ballpark of Major League Baseball team the Atlanta Braves
MLB puts integrity at heart of sports-betting partnership with MGM
Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Chicago Cubs go electric with Swagtron deal
Major League Baseball franchise the Chicago Cubs has agreed a new partnership with electric rideables manufacturer Swagtron
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
T-Mobile dials up Safeco Field Naming Field deal – report
Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.
KBO League team signs lucrative naming rights deal
Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).
Cleveland Indians launch new partnership with Hookit
The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit
First National Bank extends backing of Harrisburg Senators ballpark
First National Bank has renewed its naming-rights sponsorship of FNB Field, the home stadium of Minor League Baseball outfit the Harrisburg Senators
Fanatics sign first deal in Asia with Fukuoka SoftBank Hawks
Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks
Chicago Bulls hand over new sponsorship asset to Calamos
NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center…
MLB teams up with Google Assistant for League Championship Series
Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…