Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team. Mizuno becomes the official supplier of baseball clothing and equipment to the national side

League deepens its tie with US software giant

Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…

Company to have branding on Nationals Park's Champions Club

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…

Mid-pandemic, in July 2020, Bank of America shifted its MLB activation from awareness to focus on a social good campaign supporting Boys & Girls Clubs of America.

Agreements represent a new link between a MLB club, college sports

Wagner T206 card garners more than $6.6m in auction

Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani

New term to feature heightened focus on support to small businesses

Two-way Japanese superstar to be key focus of MLB's All-Star Game

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website

Cryptocurrency exchange FTX has taken another significant step to enhance its presence within the global sports industry by striking a five-year international partnership with Major League Baseball

To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.

Alternate uniform effort seeks to tap into local culture and history

League looks to grow its profile in emerging digital collectibles market