Baseball

The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.

The Oakland Coliseum could soon be renamed the RingCentral Coliseum

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes

The San Francisco Giants' stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.

Home services company CoolToday has acquired naming rights for the new spring training ballpark of Major League Baseball team the Atlanta Braves

Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International

Major League Baseball franchise the Chicago Cubs has agreed a new partnership with electric rideables manufacturer Swagtron

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.

Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).

The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit

First National Bank has renewed its naming-rights sponsorship of FNB Field, the home stadium of Minor League Baseball outfit the Harrisburg Senators

Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks

NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center…

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…