Deal marks new territory among major North American stick-and-ball properties

Major League Baseball has signed up global accounting, finance, human resources, and payroll company Sage to its sponsorship portfolio, representing the company's first North American sports partnership

Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.

American retailer Dick's Sporting Goods has parented with Perfect Game, the world’s largest baseball and softball scouting service, to make the chain the title sponsor at the 20th annual All-American C…

Dekalb has been named the official corn seed of the 2022 Major League Baseball Field of Dreams game, which is being contested between Cincinnati Reds and Chicago Cubs at a specially-constructed temporary…

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic

Latest term carries series of new entitlements, activations

Move is one of the most prominent steps yet in emerging sponsorship space

Distill Brands International has been named the official vodka of Major League Baseball in the United States and Canada as part of a multiyear and broad-based partnership

MLB club selects Bruin Capital-owned agency to sell key sponsorship asset

Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…

Prominent sportsbook adds betting category to its pact with MLB club

Deal is first in MLB for New York-based lottery app

Rockies' Blackmon becomes ambassador for sportsbook in industry first

Global sports marketing agency to aid MLB club on significant efforts

US telecom company takes advantage of newly opened sponsorship asset

Fenway Sports Group (FSG) has expanded its association with Wasabi Technologies by adding the company to the Boston Red Sox’s sponsorship portfolio.

League-level sports deal is a first for chain of restaurants and ice cream shops