Baseball
Red Sox strike landmark jersey patch deal with MassMutual
Iconic MLB franchise aligns with Massachusetts-based insurance company
MLB posts more sponsorship growth in 2022
Forthcoming jersey patch deals expected to accelerate revenue escalation
Home Run Derby X (London) – FTX and MLB
Crypto brand FTC teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on July 9 to …
MLB signs CBD agreement with Charlotte’s Web in industry first
Deal marks new territory among major North American stick-and-ball properties
Sage enters US sponsorship market with MLB deal
Major League Baseball has signed up global accounting, finance, human resources, and payroll company Sage to its sponsorship portfolio, representing the company's first North American sports partnership
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Dick’s Sporting Goods partners with Perfect Game
American retailer Dick's Sporting Goods has parented with Perfect Game, the world’s largest baseball and softball scouting service, to make the chain the title sponsor at the 20th annual All-American C…
Dekalb named official corn seed of 2022 MLB ‘Field of Dreams’ game
Dekalb has been named the official corn seed of the 2022 Major League Baseball Field of Dreams game, which is being contested between Cincinnati Reds and Chicago Cubs at a specially-constructed temporary…
Nippon Express becomes global sponsor of World Baseball Classic
Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
MLB renews, expands official gaming pact with MGM
Latest term carries series of new entitlements, activations
Yankees select Legends to manage jersey patch sale
Move is one of the most prominent steps yet in emerging sponsorship space
Distill Brands named official vodka of MLB
Distill Brands International has been named the official vodka of Major League Baseball in the United States and Canada as part of a multiyear and broad-based partnership
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Diamondbacks strike Casino Arizona, Talking Stick Resort deal
Major League Baseball's Arizona Diamondbacks have named Talking Stick Resort and Casino Arizona as the team's official casino and resort partners following an agreement with the Salt River Pima-Maricopa…
FanDuel extends, expands its Yankees agreement
Prominent sportsbook adds betting category to its pact with MLB club
Jackpocket adds Minnesota Twins to growing list of partners
Deal is first in MLB for New York-based lottery app
MaximBet signs historic endorsement with active MLB player
Rockies' Blackmon becomes ambassador for sportsbook in industry first
LA Dodgers hire Sportfive to sell field rights, jersey patch
Global sports marketing agency to aid MLB club on significant efforts