Baseball
MLB’s Braves add Atlanta brand Quikrete as patch sponsor
The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons
St. Louis Cardinals land Stifel as first jersey patch sponsor
The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal
Boston Red Sox become first MLB sponsor for Fubo
Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
MLB’s sponsorship portfolio rose five per cent to $541m in 2022
Major League Baseball’s sponsorship portfolio was worth $541m (€489m) in 2022, an increase of over five per cent from the previous year.
MLB renews Dairy Queen sponsorship
Major League Baseball has renewed its sponsorship deal with restaurant and ice cream shop chain Dairy Queen in a deal that makes MLB stars Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman part…
Chicago Cubs become first MLB club with CBD sponsor
Major League Baseball's Chicago Cubs have announced a first-ever official cannabidiol (CBD) partner for an MLB club, partnering with Chicago-based wellness and recovery company Mynd Drinks
Hankook extends deal as MLB official tire in US, South Korea
Global tire company Hankook Tire has announced that it has extended its deal with Major League Baseball as its official tire in the United States and South Korea in a 'multi-year' agreement
Yankees ink sponsor deal with New York Life
The New York Yankees of Major League Baseball have announced a multi-year agreement with insurance company New York Life in a deal that includes stadium signage and brand presence throughout Yankee Stadium,…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Marlins complete MLB jersey patch deal with ADT
Electronic security services company ADT will be the official jersey patch sponsor of MLB club the Miami Marlins in 2023, agreeing a three-year deal through the 2025 season
Zoom signs ‘first-of-its-kind’ MLB sponsorship
Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Boston Red Sox sign BetMGM as first betting sponsor
The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Oxy steps up as Houston Astros’ jersey patch sponsor
The Houston Astros Major League Baseball team has agreed a deal for energy company Oxy to become its new jersey patch sponsor
MLB’s Rangers appoint CSM to land first jersey patch sponsor
Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
LA Angels bring in Foundation Building Materials as jersey patch sponsor
The Los Angeles Angels have named Foundation Building Materials (FBM) as the team's official jersey patch partner, becoming the fourth Major League Baseball club to announce such a deal
MLB’s Diamondbacks agree jersey patch deal with Avnet
Major League Baseball's Arizona Diamondbacks have agreed a multi-year deal with Arizona-based global technology distributor and solutions provider Avnet that will see the company's logo on the sleeve of…
LA Angels star Ohtani signs endorsement with New Balance
Two-time American League All-Star and 2021 AL Most Valuable Player Shohei Ohtani has signed with Boston-based sports apparel company New Balance