Baseball

Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.

Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).

The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit

First National Bank has renewed its naming-rights sponsorship of FNB Field, the home stadium of Minor League Baseball outfit the Harrisburg Senators

Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks

NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center...

Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League...

Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.

Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.