Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021

Major League Baseball franchise the Baltimore Orioles has signed a new partnership with food, snack and beverage manufacturer PepsiCo

adidas has signed a multi-year partnership with Little League Baseball and Softball to become an Official Sponsor and the Official Supplier of uniform, footwear and coaches' apparel

Major League Baseball club the Los Angeles Angels has agreed a multi-year partnership with health system MemorialCare

Major League Baseball franchise the Detroit Tigers has agreed a multi-year sponsorship deal with Coppercraft Distillery

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants

Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball

Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro

The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…

Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile

The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers

Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.

Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor

American Family Insurance has signed as Naming Rights Partner of a newly-expanded spring training complex used by MLB franchise the Milwaukee Brewers

The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.