Baseball

US telecom company takes advantage of newly opened sponsorship asset

Fenway Sports Group (FSG) has expanded its association with Wasabi Technologies by adding the company to the Boston Red Sox’s sponsorship portfolio.

League-level sports deal is a first for chain of restaurants and ice cream shops

League looks to refocus fan attention on the field after bruising offseason

Healthcare technology company to be a presenting sponsor of Apple TV+ games

League expands its tie with Texas-based mattress retailer

Major League Baseball's Miami Marlins have extended and expanded their partnership with Pennsylvania-based financial services company PNC Bank in a multiyear deal

Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.

Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona

League refills its banking category with Virginia-based holding company

Successful entry into emerging categories such as crypto fuels increase

Michigan-based mortgage company Rocket Mortgage has become the exclusive mortgage partner of Major League Baseball's Detroit Tigers in a multiyear partnership

Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team. Mizuno becomes the official supplier of baseball clothing and equipment to the national side

League deepens its tie with US software giant

Cryptocurrency exchange FTX has significantly expanded its baseball presence by striking a long-term partnership with Major League Baseball superstar Shohei Ohtani, who is firmly one of the sport’s gr…

Company to have branding on Nationals Park's Champions Club

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.