Baseball
Atlanta Braves secure sponsor for spring training facility
Home services company CoolToday has acquired naming rights for the new spring training ballpark of Major League Baseball team the Atlanta Braves
MLB puts integrity at heart of sports-betting partnership with MGM
Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Chicago Cubs go electric with Swagtron deal
Major League Baseball franchise the Chicago Cubs has agreed a new partnership with electric rideables manufacturer Swagtron
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
T-Mobile dials up Safeco Field Naming Field deal – report
Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.
KBO League team signs lucrative naming rights deal
Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).
Cleveland Indians launch new partnership with Hookit
The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit
First National Bank extends backing of Harrisburg Senators ballpark
First National Bank has renewed its naming-rights sponsorship of FNB Field, the home stadium of Minor League Baseball outfit the Harrisburg Senators
Fanatics sign first deal in Asia with Fukuoka SoftBank Hawks
Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks
Chicago Bulls hand over new sponsorship asset to Calamos
NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center…
MLB teams up with Google Assistant for League Championship Series
Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…
Doosan adds NLDS sponsorship to MLB deal
Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.
MLB signs presenting sponsor for Players’ Weekend
Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.
Miami Marlins link up with holiday company
The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations
New York Yankees extend with partner
Real estate listings platform Realtor.com has renewed its sponsorship of Major League Baseball team the New York Yankees
WBSC signs SSK partnership for flagship events
Japanese baseball equipment manufacturer SSK has agreed a supplier partnership for a host of events organised by the World Baseball Softball Confederation.
Chicago White Sox team up with Budweiser
Major League Baseball team the Chicago White Sox has agreed a sponsorship deal with US beer brand Budweiser.
Washington Nationals sign expanded deal with PenFed
Major League Baseball team the Washington Nationals has renewed its partnership with PenFed Credit Union, a leading federal credit union in the US.