American Football
Seattle Seahawks swoop for Talking Rain deal
NFL American football team Seattle Seahawks has agreed a commercial partnership with Talking Rain Beverage Company.
Minnesota Vikings harvest latest partner for new stadium
NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.
Hy-Vee assumes founding partner status at new home of Minnesota Vikings
Supermarket chain Hy-Vee has signed up as the second founding partner for U.S. Bank Stadium, the future home of NFL American football franchise Minnesota Vikings.
NFL’s Jaguars and Eagles secure new partners
The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.
Tire Pros get to grips with New York Jets
Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.
Arizona Wildcats recommit to Nike
US sportswear giant Nike has agreed a long-term extension to its partnership with the University of Arizona’s Wildcats sports teams.
ESPN Events harvests Potato Bowl extension
State foods agency the Idaho Potato Commission has agreed a two-year extension to its title sponsorship of the Boise-based college American football bowl game.
Eagles take flight with renewed American Airlines deal
American Airlines has renewed its partnership with NFL American football franchise the Philadelphia Eagles.
Yancey’s Fancy partners Buffalo sports properties
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
Denver Broncos given clean bill of health by new partner
NFL American football franchise the Denver Broncos has secured a partnership with UCHealth, a division of the University of Colorado educational institute.
NFL trio plan for future with Empower Retirement
NFL American football teams New England Patriots, Denver Broncos and Kansas City Chiefs have agreed multi-year sponsorship deals with retirement services provider Empower Retirement.
NFL’s Bills fixed up with Safelite AutoGlass
NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Hyundai commits to NFL International Series
Korean automotive manufacturer Hyundai has struck a deal to become a partner of the NFL American football league’s International Series.
NFL’s Vikings toast extension with MillerCoors
US-based brewery MillerCoors has opted to extend its sponsorship deal with NFL American football franchise the Minnesota Vikings.
Camping World seals Independence Bowl title sponsorship
Camping accessories retailer Camping World has secured the title sponsorship rights for the Independence Bowl US college American football showpiece game.
Nike replaces Adidas as University of Michigan partner
Nike will replace sportswear rival Adidas as a partner of the University of Michigan in the US.
Hyundai replaces GM as NFL sponsor
Hyundai has replaced rival car manufacturer General Motors as an official sponsor of American football’s NFL.
Nissan seals Titans stadium naming rights
Car manufacturer Nissan has been unveiled as the new naming rights partner of the home of NFL American football franchise the Tennessee Titans.