NFL American football team Seattle Seahawks has agreed a commercial partnership with Talking Rain Beverage Company.
The multi-year agreement will promote Talking Rain’s Sparkling Ice as the exclusive sparkling water sponsor of Seattle Seahawks.
An event to launch the sponsorship at the team’s Virginia Mason Athletic Center practice facility, featuring former Seattle cornerback Marcus Trufant jumping from a Sparkling Ice branded airplane, ensured more than 2,000 fans were given the opportunity to sample Talking Rain and Seahawks co-branded products.
Along with the rights to sell its products at Seattle home games, Sparkling Ice will launch a custom variety 12-pack featuring Seahawks branded packaging. The packs will be available at select retailers in the Washington State area from August 30.
Additionally, Talking Rain and Sparkling Ice will participate in text-to-win promotions with 710 AM ESPN Seattle’s Seahawks Weekly radio show, offering a pair of tickets for every home game of the 2015 NFL season and product giveaways.